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The evolution of food delivery has opened up a new era of ease, particularly for those seeking quality and variety. Schwan's, a name synonymous with home-delivered frozen foods, has undergone a significant transformation, rebranding itself as Yelloh. This change reflects a renewed dedication to providing frozen convenience across neighborhoods throughout America. With an extensive catalog and a user-friendly online platform, Yelloh is focused on the future of bringing appetizing eats and convenience right to your home.
Aspect | Details |
---|---|
Company Name | Yelloh (formerly Schwan's Home Delivery) |
Founded | 1952 (as Schwan's Home Delivery) by Marvin Schwan |
Headquarters | Marshall, Minnesota (Original Schwan's) |
Focus | Home delivery of frozen foods including meals, snacks, and desserts. |
Key Features | Extensive product catalog, online ordering, mobile app, convenient home delivery options, catering to various dietary preferences. |
Current Status | Operating and expanding, with a strong emphasis on digital platforms and customer experience. Affiliate of CJ Foods. |
Areas of Operation | Nationwide frozen food delivery across the United States. |
Notable Products | Wide variety of frozen meals, including premium meats, snacks, appetizers, desserts, and ethnic foods. |
Website | Yelloh.com |
The transition from Schwan's Home Delivery to Yelloh signifies more than just a name change; it's a commitment to modernization and enhanced customer experience. With the launch of Yelloh.com and a dedicated mobile app, the company is making it easier than ever for customers to browse their extensive catalog and place orders for their favorite frozen meals and treats. This digital transformation reflects a pivotal moment, enhancing the convenience and accessibility of the brand's offerings. Customers now enjoy an optimized online shopping experience, allowing for convenient ordering from the comfort of their homes.
For those in the foodservice industry, the Schwan's Food Service division continues to thrive, offering a broad portfolio of products designed to meet the diverse needs of restaurants, schools, and other operators. With an emphasis on quality ingredients and innovative solutions, Schwan's Food Service provides a range of products that help chefs and operators serve delicious dishes while optimizing their operations.
Consumers have a wealth of options. From premium meats and complete meals to snacks and desserts, there's something to suit every taste and occasion. The delivery service aims to provide options that cater to different dietary preferences and situations, ensuring everyone can find something suitable, whether it's a quick weekday dinner or a special treat.
The company's legacy of service is rooted in a commitment to customer satisfaction. With options for ordering online or by phone, along with multiple delivery choices, customers can receive their chosen foods when and how they want, all delivered directly to their doors. Additionally, the "Schwan's Rewards" program allows customers to earn extra discounts, helping them to enjoy savings while stocking up on their favorite items.
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The story of Schwan's/Yelloh began in 1952 with Marvin Schwan, who started selling frozen foods from home delivery trucks. Over the years, the company grew to become a nationwide leader, known for its extensive fleet of freezer trucks and commitment to providing convenience to American households. In a nod to its history and tradition, Yelloh continues to leverage the expertise of providing home delivery of quality frozen foods, now with a fresh outlook.
The variety offered extends from appetizers and side dishes to ice cream and desserts, designed to satisfy a range of cravings. For employees, the benefits extend further: with access to special discounts, such as the 20% discount on over 350 products, the company demonstrates its appreciation for its workforce.
The transition to Yelloh signals a new chapter, but the core promise of convenience and quality remains. The brand has made it easy to stock your freezer with meals for any situation. In addition, the products are available for purchase on the foodservice direct platform.
Schwan's Food Service extends its offerings to the operators. The wide-ranging solutions provided can help operators streamline operations, all while ensuring that customers are delighted with the food they're served. In an era of evolving trends, the company has continued to adapt and innovate to cater to current trends.
Schwan's commitment is evident in its products, with the use of quality ingredients to deliver appetizing food. The company's presence at events like the National Restaurant Association Show, as seen in the promotion of new items such as Korean fried chicken sliders with gochujang sauce and breakfast egg rolls, demonstrates its dedication to culinary innovation.
The announcement of the "end of an incredible era" is a moment of reflection, celebrating 72 years of delivering remarkable experiences, lasting connections, and exceptional food to America's tables. The company's journey has evolved with the times, and continues to shape the way people think about food and convenience. With this transformation, Yelloh enters an exciting new era with an affiliation with CJ Foods.
Whether you're looking for a quick snack, a complete meal, or ingredients to prepare your own dishes, Yelloh and Schwan's continue to be a relevant player. Their efforts focus on convenience, variety, and quality to meet the needs of today's busy consumers and foodservice professionals.
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